3 Important Elements of a Real Estate Website

You’ve heard it before: first impressions matter. And with 43% of home buyers turning to the internet to look for properties before looking in person, the website featuring your homes matters more than ever. Real estate websites should reinforce your brand values and vision, and ultimately provide an exceptional user experience. Let’s step through a recent website redesign we completed for Lafferty Communities to see how we did just that.

Real Estate Website 1

Clean Design. We opted for a clean, flat design that showcased their legacy as a custom home builder. Flat website design uses more white space and less special effects. The white space keeps the users attention on the focal points of the page. On Lafferty Communities’ home page, the brand values are presented in a simple, compelling way with full-width hero images and short paragraphs of text as you scroll down the page.


Real Estate Website 2

Powerful Photography. Quality graphics are important for any website, but especially for real estate. As a luxury custom home builder, it was important that Lafferty Communities’ website emphasized their commitment to attention to detail. Lafferty Communities provided a library of several professional photos taken of their homes that are utilized throughout the site, and invested in quality photographs to fill in when they didn’t have an appropriate photo available.


Real Estate Website 3

Easy Navigation. Moving through a website should be intuitive. On Lafferty Communities’ website, a simple, site-wide main navigation and secondary navigation under the header image help guide users through each page on the website. Because Lafferty Communities has frequent updates about new communities or homes that are available, we built a custom black notification bar that is also present on every page of the website.

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Melissa Mistero
Melissa Mistero

Melissa is a Digital Project Manager at JStokes Agency, laying the groundwork for stunning digital campaigns and websites. Outside her 9-5, she’s a wannabe coffee specialist who loves dogs, sunshine, and a good book.

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