Real Estate Analytics

5 Google Analytics Metrics that Matter If You Are a Real Estate Developer

Ever feel like you’ve gone down a rabbit hole looking at Google Analytics reports? It’s easy to get caught up in the numbers, but understanding what is happening on your website is crucial, especially if you are a real estate developer. You may be focused on having a beautiful information center and models that will sell, but you should also be thinking about how to optimize your website to sell, too. We’ve rounded up a few Google Analytics metrics that will help you understand your website performance.


  1. Acquisition Overview: This report will tell you which overarching channels are driving the most sessions and new users to your website, and their behavior. If you don’t have time to dig deep, this report can give information about your marketing tactics at a glance.


  1. Average Session Duration: This is the amount of time a user is engaged on your website. If the average session duration on specific pages is less than five seconds, users probably aren’t reading your content.


  1. Bounce Rate: The bounce rate is the percentage of people who are coming to your website and leaving without interacting with the page they started on. Think about it this way: It’s similar to someone walking into a model home and walking out without looking around. Ideally, you want your bounce rate to be low.


  1. Behavior Flow: This visual report will show you the order that website visitors are moving through your website. Behavior flow can also shine light on where people are exiting your website.


  1. Location: Location reports show where your website visitors are viewing your website from. This is especially important if you are doing any paid advertising – you want to be sure you’re reaching your target audience!
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Melissa Mistero
Melissa Mistero

Melissa is a Digital Project Manager at JStokes Agency, laying the groundwork for stunning digital campaigns and websites. Outside her 9-5, she’s a wannabe coffee specialist who loves dogs, sunshine, and a good book.

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