5 Ways Video Can Boost Your Business

5 Ways Video Can Boost Your Business

Video has taken the marketing world by storm. Don’t believe us? Scroll through your social feeds, look back through your recent e-newsletters, dig through your favorite websites. We bet you’ve counted at least a handful of videos sprinkled across these channels. Haven’t jumped on the video bandwagon yet? Here are five ways videos can boost your business.

  1. Videos are sharable, especially on social media. According to a study by Usurv, consumers are 39% more likely to share a video than a text article. Plus, people are 59% more likely to watch a video that has been shared by a friend. Think of these shares and comments on your video as a “stamp of approval” on your brand or services!


  1. You’ll be remembered. Do you remember Chiptole’s short video “The Scarecrow”? Or Wren’s “First Kiss” viral video? About 60% of users will remember a video they watched.


  1. Video gives you a chance to show your business, not just tell. Videos can bring your business to life better than a text article. Give people a peek into your business, product, or services through instructional videos, culture videos, tutorials, testimonials or product demonstration videos.


  1. Video can boost website stats and search engine rankings. According to Mist Media, internet users spend 88% more time on a webpage that has a video. On top of that, Google’s algorithm favors websites that engages visitors for a long time. It’s a win-win.


  1. Videos can lead to more conversions. Video viewers are 64-85% more likely to buy a product after watching a video, according to Kissmetrics. And if you are running a paid advertising campaign, using a video on your landing page can increase conversion rates by 80%, says eyeviewdigital.com.
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Melissa Mistero
Melissa Mistero

Melissa is a Digital Project Manager at JStokes Agency, laying the groundwork for stunning digital campaigns and websites. Outside her 9-5, she’s a wannabe coffee specialist who loves dogs, sunshine, and a good book.

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