Posts By: Dan Stokes


Jan

20

Discounting Done Right

Franchise

When it comes to building your business, discounting can be a Faustian bargain: an immediate benefit that winds up costing you. A lot. That’s not to say discounting is a bad idea. But like any idea, it depends on doing it the right way, at the right time, for the right reasons. Over the years, […]


Nov

14

Attorney Photography Trends – Tips and Best Practices

Legal

Attorney bio pages are the most frequently visited pages on most law firm websites, so how you showcase and organize those profiles is critical. A key component of that profile is the attorney’s photo. Attorney photography is often viewed as a discrete assignment, one that’s time consuming and often difficult to manage.