News, Views
and Advice.


Here’s where we cover the trends and topics that impact your business. Timely, informative (and sometimes a bit irreverent), it’s designed to be a lively forum for discovery and discussion. Like what you read? Let us know. Have a better idea? We’re all ears.



The Key Ingredients To Attain New Franchise Customers And New Locations


Major restaurant chains periodically adjust their branding in order to respond to changes in the marketplace. Whether driven by a loss of relevance, a shift in product mix or focus, increased competition or declining sales and traffic, the repositioning or refreshing of a restaurant brand comes in all shapes and sizes. One of the more […]



Discounting May Generate Traffic But Where’s The Beef (Profit)?


In a world where discounting is the dominant tactic in the battle for traffic, don’t forget your high margin products to generate much needed profit to help balance out profit lost by dealing. We all know that the masses are attracted to deals like moths to light. It’s true, a percentage of consumers go where […]



Account-Based Marketing: A Proven Strategy for Legal Services


Ask an attorney about marketing, and they’ll most likely respond by listing the activities they’re personally involved in: seminars, trade shows, conferences, and the like. That’s all well and good, but these personal contacts are difficult to execute at scale. While direct contact with prospects is always a primary goal in business development, it can […]



JStokes Agency Named Among Top Leading B2B Agencies in San Francisco for 2019

Commercial, Franchise, Legal, Real Estate

Clutch, an independent B2B research, ratings and review platform, today announced its 2019 Top 200 business-to-business (B2B) service providers in the Bay Area, based on their excellent client feedback, market presence, industry expertise, and portfolio of current and past work. We’re proud to announce that JStokes received a top-20 ranking for Advertising and Marketing. According […]



Stock or Not: Picking The Right Photo For Your Project

Commercial, Franchise, Legal, Real Estate

Getting Focused You’re working on a project and starting to realize that there is a need for some visual intrigue. People are visual beings, and using engaging photography not only helps capture the attention quicker, it can also help reinforce your message, making it more likely to be remembered. In today’s world, we are continuously […]