Here’s where we cover the trends and topics that impact your business. Timely, informative (and sometimes a bit irreverent), it’s designed to be a lively forum for discovery and discussion. Like what you read? Let us know. Have a better idea? We’re all ears.
Discounting Done Right
When it comes to building your business, discounting can be a Faustian bargain: an immediate benefit that winds up costing you. A lot. That’s not to say discounting is a bad idea. But like any idea, it depends on doing it the right way, at the right time, for the right reasons. Over the years, […]
Why Spend Marketing Dollars When the Market is Hot?
The Bay Area has the distinction of being home to the top three real estate markets in the nation: San Jose, Vallejo and San Francisco1—in that order. All predictions for 2018 indicate that the seller’s market will continue, limited only by affordability and inventory. So the question arises: why spend money on marketing when homes […]
Open Space as a Powerful Marketing Tool
In determining the value of a home, what’s outside counts. Active and passive open space—parks, walking trails or natural areas—can increase the sales price of a home by as much as 20%, according to a 2015 study by the National Association of Realtors. In both urban and suburban settings, an open space amenity in new […]
Attorney Photography Trends – Tips and Best Practices
Attorney bio pages are the most frequently visited pages on most law firm websites, so how you showcase and organize those profiles is critical. A key component of that profile is the attorney’s photo. Attorney photography is often viewed as a discrete assignment, one that’s time consuming and often difficult to manage.