News, Views
and Advice.


Here’s where we cover the trends and topics that impact your business. Timely, informative (and sometimes a bit irreverent), it’s designed to be a lively forum for discovery and discussion. Like what you read? Let us know. Have a better idea? We’re all ears.



Discounting Done Right


When it comes to building your business, discounting can be a Faustian bargain: an immediate benefit that winds up costing you. A lot. That’s not to say discounting is a bad idea. But like any idea, it depends on doing it the right way, at the right time, for the right reasons. Over the years, […]



Why Spend Marketing Dollars When the Market is Hot?

Real Estate

The Bay Area has the distinction of being home to the top three real estate markets in the nation:  San Jose, Vallejo and San Francisco1—in that order.  All predictions for 2018 indicate that the seller’s market will continue, limited only by affordability and inventory.  So the question arises: why spend money on marketing when homes […]



Open Space as a Powerful Marketing Tool

Real Estate

In determining the value of a home, what’s outside counts. Active and passive open space—parks, walking trails or natural areas—can increase the sales price of a home by as much as 20%, according to a 2015 study by the National Association of Realtors. In both urban and suburban settings, an open space amenity in new […]



Attorney Photography Trends – Tips and Best Practices


Attorney bio pages are the most frequently visited pages on most law firm websites, so how you showcase and organize those profiles is critical. A key component of that profile is the attorney’s photo. Attorney photography is often viewed as a discrete assignment, one that’s time consuming and often difficult to manage.