Why Spend Marketing Dollars When the Market is Hot?
The Bay Area has the distinction of being home to the top three real estate markets in the nation: San Jose, Vallejo and San Francisco1—in that order. All predictions for 2018 indicate that the seller’s market will continue, limited only by affordability and inventory. So the question arises: why spend money on marketing when homes […]
Open Space as a Powerful Marketing Tool
In determining the value of a home, what’s outside counts. Active and passive open space—parks, walking trails or natural areas—can increase the sales price of a home by as much as 20%, according to a 2015 study by the National Association of Realtors. In both urban and suburban settings, an open space amenity in new […]