JStokes is pleased to announce the launch of a new website for our client of nearly 20 years, Bay Alarm Company.
Built on the WordPress platform in order to improve ease of client updates and with a completely new look and feel, the new website was designed and built to provide consumers with a positive brand experience while also increasing the likelihood of the user finding and acting on the information they were seeking. With an improved navigational approach, consumer-driven content strategy, and overall much more current look and feel, we are excited to see how the new website pays off for both client and consumer in the New Year!
From our ongoing strategic communications with Bay Area News Group, JStokes is pleased to announce some very exciting news. In a press conference held Thursday at The Oakland Tribune, facilitated by the team at JStokes, Bay Area News Group announced plans to open Community Media Labs centered on the theme: Listen. Engage. Learn. Share. These community newsrooms will offer Wi-Fi access, computers, blogging stations, spaces for community meetings as well as classes taught by the public and members of the news staff. Other exciting news is the announcement that that Bay Area News Group will not be rebranding the mastheads of its iconic newspapers, but will retain the original mastheads. Great news for anyone who grew up reading The Oakland Tribune, namely our fearless leaders and Oakland natives, Jim and Dan Stokes.
Our longtime clients over at Bishop Ranch asked if we could showcase all the cool things they are doing for an upcoming print campaign. When we found out there was going to be Cuban sandwiches, cupcakes and the brand new all electric Smart car involved, we were all over it.
Every Wednesday at lunch Bishop Ranch hosts a number of mouth watering food trucks for its tenants. And these aren’t your Grandpa’s roach coaches mind you; Ebbett’s Good to Go makes sandwiches with Niman Ranch meat and local produce; An The Go serves garlic noodles that made their restaurant in San Francisco (Crustaceans) famous; Cabana Dave’s fish tacos with mango salsa are light and refreshing; and nothing is better for dessert than Kara’s Cupcakes.
Later on we took Bishop Ranch’s all electric Smart car out for a spin. In an effort to go green, Bishop Ranch is employing a fleet of Smart cars to assist maintenance crews in day-to-day operations. Between the smooth ride of the Smart car and the stomachs full of cupcakes and garlic noodles, we sometimes forget that we are at work. But that’s why we love to do it.
We’re so pleased with our 2011 Bay Alarm TV spots, we just wanted to share them with everyone!
“We Give Creeps the Creeps” – Residential Security
Check out the Commercial Security spot, “24-Hour thief Relief”, and the rest of our latest work here.
According to Gartner, consumer spending on hardware, software and videogame play will rise 10.4% this year, reaching $74.4 billion. In-game advertising also continues to rise in this ever-growing market, and when last checked, is expected to reach to $1 billion by 2012. That’s good news for JStokes affiliate, Engage In-Game Advertising. Engage’s recent stellar performances include original content production for AXE, in-game brand integration for GEICO and product placement for Stride® Gum.
One of our favorite causes is Opportunity Junction, whose mission is to fight poverty by helping low-income adults gain the skills and confidence to support themselves and their families. Once again, we had the pleasure of creating the identity and communications for Opportunity Junction’s Kentucky Derby-themed annual gala, titled Imagine A Race We All Win. This year they raised more than $100,000 to to support training programs and capacity-building initiatives.
Apr
30 Years of Loyalty
When we first met with Sunset Development Company back in 1981, the company founder told us if we did our job well we’d find that they are very loyal. When we began, Bishop Ranch had acquired a few noteworthy anchor tenants and built a few hundred thousand square feet of office space. Not bad.
Thirty years later Bishop Ranch is a 10 million-square-foot business community that is home to more than 550 companies and 33,000 employees – and JStokes is still its ad agency. That’s not bad either.
Knobbe Martens Olson & Bear, LLP is consistently ranked among the top intellectual property firms in the nation and around the world. JStokes has recently been named agency of record and will be responsible for brand strategy and multi-channel communications. Stay tuned.
