18 May How to Manage Multiple Online Listings as a Franchise
Is your brand presence being consistently managed online?
Do you know what your customers are saying about your franchise brand, and how to harness this information?
These are some of the daunting questions many retail and casual restaurant franchise brand managers find themselves cringing at the thought of, fearing of the Pandora’s box that may be waiting on the other side. Many casual restaurant chain customers are engaging with the brand online at some point in their experience, and customers may make a decision based on reviews. It’s a concern worthy enough for action.
Fortunately, there are dozens of tools that can help make this daunting task much more manageable.
This must seem obvious, but we’re starting with the basics! If we were to guess, many mid-sized franchise organizations don’t have a process in place to create and accurately maintain every single business listing. Having hours, address, and phone number information accurate online is important, but oftentimes it slips on our endless to-do list. And then once brand managers do get to this task, it’s a pain to normalize data to get each business’ hours aligned across several business listings.
The good news here? Thanks to tools like SinglePlatform and MomentFeed, managing this information for your business listings across the countless platforms that pick up hours and address is a bit easier than it used to be. Of course, these tools come with a price, and while they certainly populate accurate listings (assuming accurate data entry) across most networks, you shouldn’t stop there, as no tool is perfect. You should still be sure to claim and manage your Google+, Bing, and Yelp listings to avoid any business listing conflicts.
One of SinglePlatform’s most valuable features is their ability to streamline restaurant menu management. You provide SinglePlatform with your menu(s) and menu pricing, and they will publish the menu and distribute to Yelp, Facebook, and many other directories. You can even build your menu on SinglePlatform and embed it on your website (formatted to match your website, if you’d like), so you have a single source for online menu management.
What other tools or tricks are you using to manage your online business listings?