Situation

Bryan Cave, a global, St. Louis-based law firm, asked us to develop individual communications plans for each of their three key practice areas. Their target: leading global companies. Their brand promise: best-in-class capability and results.

Solution

After carefully reviewing Bryan Cave’s practice areas, we discovered they shared one major strength: the ability to efficiently handle complex matters. From that insight came our campaign theme, Mastering Complexity. Our creative directly compared Bryan Cave to their competition, showing how they translate obtuse, complicated language into simple, strong ideas.

Success

The print and digital advertising, in premium industry media, has increased qualified traffic +200% to practice area content and generated leads for the firm.