COIT Cleaning & Restoration

Brand Repositioning, Advertising Campaign

SITUATION

After 65 years in business with more than 500 locations in the U.S. and Canada, COIT found itself with an ill-defined brand, an aging customer base, declining leads and competitively flanked by the industry leader, green innovators and a million local guys with a van.

SOLUTION

We conducted consumer research to identify high-value customers and define a differentiated, emotional brand positioning, and developed a 360° creative platform that includes brand ID, traditional and digital advertising, CRM, social, promotions and collateral elements.

SUCCESS

The brand positioning is being rolled out across the system; the Feel the Clean advertising campaign has launched and the creative platform is being integrated across all consumer touchpoints.

VIEW ALL WORK