What To Do When the Roof Leaks
Berding Weil is one of the most respected and highly rated law firms focused on community association and construction law. As an industry thought leader, the firm regularly creates valuable content for owners, managers and board members of common interest developments. JStokes was asked to create awareness for its newest publication, A Property Manager’s Guide to Construction Defect Claims.
While this is not a publication we’d expect to fly off the shelves, we did want to make sure it reached our intended audience. JStokes created a series of email blasts, mailings and print ads that linked to sequential chapters of the book, inviting readers to get the whole story at Amazon or through industry bookstores.
This is a great example of marketing automation and traditional communications working in tandem to drive interest and generate results.