Bear-sized Biscuits and Down-home Service Inspire a Diner’s New Digital Life.
A sleeper hit in the franchise world, Black Bear Diner has amassed a cult following across the Western U.S. With over 60 locations, the homestyle chain needed a brand identity and online presence that would reflect its authentic appeal, attract future franchisees, and shape its position as a national competitor.
We started with market research to identify Black Bear’s unique offerings and characteristics. Using these insights, we were able to craft a brand story and strategy, ultimately inspiring a new online presence for the fast-growing franchise.
Black Bear’s refreshed, responsive website now channels its essential identity, weaving together genuine messaging with high-quality food photography. Branded social channels align with this contemporary look and feel, leveraging local audiences to celebrate, foster and attract a fervent fan base.