Energizing an Emerging Neighborhood.
This new UDR apartment building was among the first luxury rental properties on the south side of the channel in San Francisco’s Mission Bay neighborhood. JStokes developed a brand and messaging that supported a highly successful lease up that established the area as a luxury address.
JStokes’ efforts began with a close look at the renter profiles: highly educated, science or tech-oriented, attracted by everything cool. The brand image and messaging were crafted accordingly—and delivered the desired renter pool at a faster-than-anticipated rate, making this one of the best performing properties in the UDR portfolio.