Wicked Smart. Ever-vigilant. Right Now, and Ready for Next. IP For a New Age.
Knobbe Martens is the third-largest intellectual property law firm in the U.S., with over 275 lawyers — most with advanced degrees and technical expertise. But despite receiving top rankings and numerous awards, Knobbe Martens was viewed as a boutique, local firm. We helped the firm lay claim to its rightful position as a national leader, delivering a fresh, modern approach that would appeal to today’s most innovative companies.
We started with an in-depth brand assessment and thorough competitive benchmarking effort. Our research uncovered Knobbe’s key strategic advantage: “Smart IP.” They had brilliant people who could provide deep, technical expertise, and highly successful litigators — all intelligently and efficiently deployed to maximize your business advantage.
“IP for a New Age” became Knobbe’s new brand position, and the foundation of a comprehensive integrated marketing strategy.. The campaign has been met with an outpouring of positive feedback, winning first place internationally in the 2013 LMA Your Honor Awards. Since the launch of their new website, Knobbe Martens has seen a 50% annual rise in web traffic and was recognized at the 2013 Webby Awards.