What Do You Get for 60 Years of Hard Work?
Reputation isn’t built on promises. It’s built on performance. Showing up. Getting it done. Keeping your word. Not just once, but every single time.
Lilja has spent the last 60 years building that kind of reputation. And today, Lilja has become an undisputed leader in industrial furnace and construction in North America.
Our brand strategy focused on their deep bench strength, end-to-end expertise, and their impressive on-time delivery record. In an industry where “almost” is almost always the norm, Lilja clearly owned strategic advantage. This is the team that always delivers. The new brand positioning is summed up by their themeline – Strength That Never Stops.™
Although a brand refresh was long overdue, the client asked if we could find a way to “keep the old logo.” With some careful modifications, we represented the historical image in a modern light. From this initial step, the recreated identity came to life in a bold, new website and sales and marketing materials.
Best of all, Lilja came to JStokes through a referral from another client, and their bank, California Bank of Commerce. Thank you!