New Branding Turns a Hometown Pizzeria into a Leading Franchise.
With a shift in leadership and growing legion of hungry fans, Pizza Factory was poised for expansion — but its brand had remained largely untouched since 1979. We saw an opportunity to elevate the chain’s communication strategy and breathe new life into its image.
Our transformation of the Pizza Factory brand began with market research and smart strategy. Setting new creative guidelines, we implemented a signage and architectural standards package throughout all new restaurants. Alongside these in-store efforts, we transformed the brand’s digital presence. Its redesigned, responsive website now features a more contemporary look and feel, extending across social channels.
Today, the Pizza Factory brand celebrates its “awesome” fan base, aspirations, and culture.