NEWS, VIEWS
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Here’s where we cover the trends and topics that impact your business. Timely, informative (and sometimes a bit irreverent), it’s designed to be a lively forum for discovery and discussion. Like what you read? Let us know. Have a better idea? We’re all ears.


Aug

14

Get Social: Tips for Activating the Power of Social Media for Your Firm

Legal

All law firms should be using Social Media as an active component of Biz Dev and Client Retention efforts. As a critical marketing platform in today’s competitive marketplace, beginning a Social Media initiative can be overwhelming for Legal Marketers. Set forth are our Top 10 tips for effective Social Media programs to help focus and […]


Aug

14

Writing for your Target: What General Counsel and C-Suite Executives Want to Read

Legal

SPOILER: it’s not always the same thing. Sure, they work at the same company and in the same industry. They’re both target audiences as you promote your firm. However, the way general counsel prefer their content is different than c-suite executives. It is not about maximizing efficiency by using the same content to reach all […]


Aug

6

Social Marketing: Our Top 10 Resources for Legal Marketers

Legal

Social media is an increasingly more important tactic in comprehensive legal marketing programs. Here are a few of our favorite tools to help to save you time, money and sanity, while delivering on the goals set by your firm. Content Ideas and Distribution Partners Stuck on what to write about or wondering why no one […]


Dec

17

How to Win at Local Marketing

Franchise

Whether you’re a single store owner, multiunit owner or part of a larger franchise, there are a few best marketing practices that almost always ensure success. Have A Plan The first is to establish a goal. Then create a plan to achieve it. You need a plan with specific benchmark goals to succeed. #localmarketplanning It’s [...]

Aug

14

How to Make Your Real Estate Marketing Smarter

Real Estate

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker This is an older quote when marketing spends were substantially less digital (19th century), so it makes sense that Mr. Wanamaker was having a hard time figuring out what was working and what wasn’t. Honestly, […]