NEWS, VIEWS
AND ADVICE

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Here’s where we cover the trends and topics that impact your business. Timely, informative (and sometimes a bit irreverent), it’s designed to be a lively forum for discovery and discussion. Like what you read? Let us know. Have a better idea? We’re all ears.


Jul

31

Top 3 Strategies for Better Practice and Industry Descriptions

Legal

Website practice and industry descriptions are generally used to validate your firm to begin a dialogue, where the client or potential client is seeking to qualify you for a specific and pending legal need, such as a financing transaction, white collar litigation claim, real estate acquisition, and the like. Even though every law firm should […]


Jul

23

Why Local Marketing Needs To Be A Priority

Franchise

Don’t get me wrong, I completely understand the appeal, and ultimately necessity, of having national marketing programs. Better rates on media buys, efficiencies in production, a unified look and feel. And I’m not saying you should get rid of any of those benefits, but they can be complemented to great effect with a well-thought out […]


Jun

19

Client Feedback: A Catalyst for Stronger and Deeper Relationships

Legal

In the marketing and communications world, we as professionals are always on — measuring and optimizing. Our clients demand it, particularly in the commercial law industry. So it comes as somewhat of a surprise to me when clients are reticent to commit to engaging outside consultants to conduct client feedback. Everywhere you turn, someone is […]


Jun

4

The Yes’s and No’s of Gen Z in QSRs

Franchise

As a “supposedly” entitled, self-centered Millennial I’m having a hard time writing this article. It’s not easy to admit that someone else is deserving of other people’s attention and efforts. But I guess that’s the maturity that comes with no longer being the most sought-after generation in terms of future purchasing power. And not just […]


May

21

JStokes Featured on Clutch as a Leading Creative Marketing Agency in 2019

Us

As modern technology continues to develop, it’s becoming more challenging for companies to keep a steady pulse on what will get their brand noticed. We here at JStokes Agency help our clients stay on top of the latest trends and produce real results using innovative and creative marketing methods. Our talent in promotional marketing is […]