News, Views
and Advice.


Here’s where we cover the trends and topics that impact your business. Timely, informative (and sometimes a bit irreverent), it’s designed to be a lively forum for discovery and discussion. Like what you read? Let us know. Have a better idea? We’re all ears.



Open Space as a Powerful Marketing Tool

Real Estate

In determining the value of a home, what’s outside counts. Active and passive open space—parks, walking trails or natural areas—can increase the sales price of a home by as much as 20%, according to a 2015 study by the National Association of Realtors. In both urban and suburban settings, an open space amenity in new […]



Attorney Photography Trends – Tips and Best Practices


Attorney bio pages are the most frequently visited pages on most law firm websites, so how you showcase and organize those profiles is critical. A key component of that profile is the attorney’s photo. Attorney photography is often viewed as a discrete assignment, one that’s time consuming and often difficult to manage.