Here’s where we cover the trends and topics that impact your business. Timely, informative (and sometimes a bit irreverent), it’s designed to be a lively forum for discovery and discussion. Like what you read? Let us know. Have a better idea? We’re all ears.



Why Spend Marketing Dollars When the Market is Hot?

Real Estate

The Bay Area has the distinction of being home to the top three real estate markets in the nation:  San Jose, Vallejo and San Francisco1—in that order.  All predictions for 2018 indicate that the seller’s market will continue, limited only by affordability and inventory.  So the question arises: why spend money on marketing when homes […]



Open Space as a Powerful Marketing Tool

Real Estate

In determining the value of a home, what’s outside counts. Active and passive open space—parks, walking trails or natural areas—can increase the sales price of a home by as much as 20%, according to a 2015 study by the National Association of Realtors. In both urban and suburban settings, an open space amenity in new […]



Attorney Photography Trends – Tips and Best Practices


Attorney bio pages are the most frequently visited pages on most law firm websites, so how you showcase and organize those profiles is critical. A key component of that profile is the attorney’s photo. Attorney photography is often viewed as a discrete assignment, one that’s time consuming and often difficult to manage.