Legal


Sep

15

Cross-selling Legal Services in Today’s Economy

Legal

Clients who work with more than one practice discipline within a law firm generally have longer tenure and more extensive spend. For many firms, institutionalizing clients and building complete client loyalty and satisfaction is the ultimate goal, and we all know the benefits of cross-selling can be HUGE. In fact, an article published by Harvard […]


Aug

14

Get Social: Tips for Activating the Power of Social Media for Your Firm

Legal

All law firms should be using Social Media as an active component of Biz Dev and Client Retention efforts. As a critical marketing platform in today’s competitive marketplace, beginning a Social Media initiative can be overwhelming for Legal Marketers. Set forth are our Top 10 tips for effective Social Media programs to help focus and […]


Aug

14

Writing for your Target: What General Counsel and C-Suite Executives Want to Read

Legal

SPOILER: it’s not always the same thing. Sure, they work at the same company and in the same industry. They’re both target audiences as you promote your firm. However, the way general counsel prefer their content is different than c-suite executives. It is not about maximizing efficiency by using the same content to reach all […]


Aug

6

Social Marketing: Our Top 10 Resources for Legal Marketers

Legal

Social media is an increasingly more important tactic in comprehensive legal marketing programs. Here are a few of our favorite tools to help to save you time, money and sanity, while delivering on the goals set by your firm. Content Ideas and Distribution Partners Stuck on what to write about or wondering why no one […]


Jul

31

Top 3 Strategies for Better Practice and Industry Descriptions

Legal

Website practice and industry descriptions are generally used to validate your firm to begin a dialogue, where the client or potential client is seeking to qualify you for a specific and pending legal need, such as a financing transaction, white collar litigation claim, real estate acquisition, and the like. Even though every law firm should […]


Jun

19

Client Feedback: A Catalyst for Stronger and Deeper Relationships

Legal

In the marketing and communications world, we as professionals are always on — measuring and optimizing. Our clients demand it, particularly in the commercial law industry. So it comes as somewhat of a surprise to me when clients are reticent to commit to engaging outside consultants to conduct client feedback. Everywhere you turn, someone is […]


Mar

5

Account-Based Marketing: A Proven Strategy for Legal Services

Legal

Ask an attorney about marketing, and they’ll most likely respond by listing the activities they’re personally involved in: seminars, trade shows, conferences, and the like. That’s all well and good, but these personal contacts are difficult to execute at scale. While direct contact with prospects is always a primary goal in business development, it can […]


Mar

4

JStokes Agency Named Among Top Leading B2B Agencies in San Francisco for 2019

Commercial, Franchise, Legal, Real Estate

Clutch, an independent B2B research, ratings and review platform, today announced its 2019 Top 200 business-to-business (B2B) service providers in the Bay Area, based on their excellent client feedback, market presence, industry expertise, and portfolio of current and past work. We’re proud to announce that JStokes received a top-20 ranking for Advertising and Marketing. According […]


Jul

20

JStokes Named A Top 20 San Francisco Advertising Agency

Commercial, Franchise, Legal, Real Estate

We’re proud to announce we’ve been named as one of the Top 20 advertising agencies serving the San Francisco Bay Area by Expertise. Expertise conducts a proprietary research and selection process to identify top service professionals in over 100 business categories across 1,000 cities. They recently reviewed 205 advertising agencies to name their 2018 list […]


Jun

21

Werqwise: Our New San Francisco Hub

Commercial, Franchise, Legal, Real Estate

JStokes Agency has recently formed a strategic partnership with Werqwise, a collaborative workspace provider dedicated to maximizing the success of its members. “Werqwise fuses technology, community and business support with a design-focused, low-distraction, high-productivity environment.” Werqwise really has it all – from open desk workspaces to private offices, meeting rooms, quiet space, phone booths, and […]