DRIVING CUSTOMER GROWTH THROUGH DIFFERENTIATION & CONSISTENCY
Bay Alarm is a family-owned, home and business security company operating in six west coast markets: San Francisco, Sacramento, Los Angeles, San Diego Phoenix and Everett. The security category was historically dominated by a single national player with countless regional and local providers vying for the remaining market share. In 2011, cable and telecommunication companies disrupted the category with the promise of the connected home and by 2013 all the major players had jumped into the security business. To compound this shift, low barrier-of-entry DIY security solutions began to make their category inroads.
The competition are technology brands that also happen to do security. Bay Alarm is the opposite, a security brand with a single focus; to keep what you care about safe. It’s all their team of seasoned security professionals do – that’s why they’ve been doing it better for over 70 years. Bay Alarm is the local security expert, their experienced security professionals, armed with the latest technology, are what makes the difference when it comes to protecting what matters most.
During our 25-year relationship, we have helped Bay Alarm become the largest independently-owned security company in the United States, expanding from five branch locations to 16 in six major markets in California, Arizona and Washington.