News, Views
and Advice.

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Here’s where we cover the trends and topics that impact your business. Timely, informative (and sometimes a bit irreverent), it’s designed to be a lively forum for discovery and discussion. Like what you read? Let us know. Have a better idea? We’re all ears.


May

21

JStokes Featured on Clutch as a Leading Creative Marketing Agency in 2019

Us

As modern technology continues to develop, it’s becoming more challenging for companies to keep a steady pulse on what will get their brand noticed. We here at JStokes Agency help our clients stay on top of the latest trends and produce real results using innovative and creative marketing methods. Our talent in promotional marketing is […]


May

8

Franchisees Going Rogue: Marketing Edition

Franchise

Stop me if this sounds familiar. New franchisees come into your system and they can’t believe that everything is so great. They couldn’t be happier or more thankful for your knowledge and helpfulness in setting them up on the right path. But then something changes. They spend a few years benefitting from that system and […]


Apr

22

How To Avoid Retail Franchise Fatigue

Franchise

Is the honeymoon over? When franchisees begin operating, they are typically  full of energy and can’t wait to take advantage of all the opportunities coming their way. Making short-term sacrifices in favor of long-term success. Some do very well, those are the ones that keep a close eye on their business. Others realize that they […]


Mar

26

The Key Ingredients To Attain New Franchise Customers And New Locations

Franchise

Major restaurant chains periodically adjust their branding in order to respond to changes in the marketplace. Whether driven by a loss of relevance, a shift in product mix or focus, increased competition or declining sales and traffic, the repositioning or refreshing of a restaurant brand comes in all shapes and sizes. One of the more […]


Mar

13

Discounting May Generate Traffic But Where’s The Beef (Profit)?

Franchise

In a world where discounting is the dominant tactic in the battle for traffic, don’t forget your high margin products to generate much needed profit to help balance out profit lost by dealing. We all know that the masses are attracted to deals like moths to light. It’s true, a percentage of consumers go where […]