NEWS, VIEWS
AND ADVICE

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Here’s where we cover the trends and topics that impact your business. Timely, informative (and sometimes a bit irreverent), it’s designed to be a lively forum for discovery and discussion. Like what you read? Let us know. Have a better idea? We’re all ears.


Dec

17

How to Win at Local Marketing

Franchise

Whether you’re a single store owner, multiunit owner or part of a larger franchise, there are a few best marketing practices that almost always ensure success. Have A Plan The first is to establish a goal. Then create a plan to achieve it. You need a plan with specific benchmark goals to succeed. #localmarketplanning It’s [...]

Aug

14

How to Make Your Real Estate Marketing Smarter

Real Estate

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” – John Wanamaker This is an older quote when marketing spends were substantially less digital (19th century), so it makes sense that Mr. Wanamaker was having a hard time figuring out what was working and what wasn’t. Honestly, […]


Jul

31

Top 3 Strategies for Better Practice and Industry Descriptions

Legal

Website practice and industry descriptions are generally used to validate your firm to begin a dialogue, where the client or potential client is seeking to qualify you for a specific and pending legal need, such as a financing transaction, white collar litigation claim, real estate acquisition, and the like. Even though every law firm should […]


Jul

23

Why Local Marketing Needs To Be A Priority

Franchise

Don’t get me wrong, I completely understand the appeal, and ultimately necessity, of having national marketing programs. Better rates on media buys, efficiencies in production, a unified look and feel. And I’m not saying you should get rid of any of those benefits, but they can be complemented to great effect with a well-thought out […]


Jun

19

Client Feedback: A Catalyst for Stronger and Deeper Relationships

Legal

In the marketing and communications world, we as professionals are always on — measuring and optimizing. Our clients demand it, particularly in the commercial law industry. So it comes as somewhat of a surprise to me when clients are reticent to commit to engaging outside consultants to conduct client feedback. Everywhere you turn, someone is […]