Franchise

Franchise

Whether you’re a single store owner, multiunit owner or part of a larger franchise, there are a few best marketing practices that almost always ensure success. The first is to establish a goal. Then create a plan to achieve it. You need a plan with specific benchmark goals to succeed (See my blog on Local […]

Franchise

Don’t get me wrong, I completely understand the appeal, and ultimately necessity, of having national marketing programs. Better rates on media buys, efficiencies in production, a unified look and feel. And I’m not saying you should get rid of any of those benefits, but they can be complemented to great effect with a well-thought out […]

Franchise

As a “supposedly” entitled, self-centered Millennial I’m having a hard time writing this article. It’s not easy to admit that someone else is deserving of other people’s attention and efforts. But I guess that’s the maturity that comes with no longer being the most sought-after generation in terms of future purchasing power. And not just […]

Franchise

Stop me if this sounds familiar. New franchisees come into your system and they can’t believe that everything is so great. They couldn’t be happier or more thankful for your knowledge and helpfulness in setting them up on the right path. But then something changes. They spend a few years benefitting from that system and […]

Franchise

Is the honeymoon over? When franchisees begin operating, they are typically  full of energy and can’t wait to take advantage of all the opportunities coming their way. Making short-term sacrifices in favor of long-term success. Some do very well, those are the ones that keep a close eye on their business. Others realize that they […]

Franchise

Major restaurant chains periodically adjust their branding in order to respond to changes in the marketplace. Whether driven by a loss of relevance, a shift in product mix or focus, increased competition or declining sales and traffic, the repositioning or refreshing of a restaurant brand comes in all shapes and sizes. One of the more […]

Franchise

In a world where discounting is the dominant tactic in the battle for traffic, don’t forget your high margin products to generate much needed profit to help balance out profit lost by dealing. We all know that the masses are attracted to deals like moths to light. It’s true, a percentage of consumers go where […]

Commercial, Franchise, Legal, Real Estate

Clutch, an independent B2B research, ratings and review platform, today announced its 2019 Top 200 business-to-business (B2B) service providers in the Bay Area, based on their excellent client feedback, market presence, industry expertise, and portfolio of current and past work. We’re proud to announce that JStokes received a top-20 ranking for Advertising and Marketing. According […]

Commercial, Franchise, Legal, Real Estate

Getting Focused You’re working on a project and starting to realize that there is a need for some visual intrigue. People are visual beings, and using engaging photography not only helps capture the attention quicker, it can also help reinforce your message, making it more likely to be remembered. In today’s world, we are continuously […]

Commercial, Franchise, Legal, Real Estate

We’re proud to announce we’ve been named as one of the Top 20 advertising agencies serving the San Francisco Bay Area by Expertise. Expertise conducts a proprietary research and selection process to identify top service professionals in over 100 business categories across 1,000 cities. They recently reviewed 205 advertising agencies to name their 2018 list […]