Situation

Hughes Gill Cochrane Tinetti (HGCT) is a respected California real estate law firm that recently expanded to serve large, urban multi-family entities. To showcase its new capability, HGCT chose us to create a new, modern identity and web presence. Our extensive experience in both real estate and legal marketing was a key factor in the firm’s decision.

Solution

To reinforce the firm’s street name, Hughes Gill, we created a clean, minimal mark and a design system incorporating geometric shapes and white space. We are also developing a responsive website with powerful photography showcasing HGCT lawyers and their projects.

Success

The new identity recently premiered at the opening of HGCT’s expanded offices and was extremely well received by clients, partners and colleagues.