How to Win at Local Marketing


Whether you’re a single store owner, multiunit owner or part of a larger franchise, there are a few best marketing practices that almost always ensure success. Have A Plan The first is to establish a goal. Then create a plan to achieve it. You need a plan with specific benchmark goals to succeed. #localmarketplanning It’s [...]



Why Local Marketing Needs To Be A Priority


Don’t get me wrong, I completely understand the appeal, and ultimately necessity, of having national marketing programs. Better rates on media buys, efficiencies in production, a unified look and feel. And I’m not saying you should get rid of any of those benefits, but they can be complemented to great effect with a well-thought out […]



The Yes’s and No’s of Gen Z in QSRs


As a “supposedly” entitled, self-centered Millennial I’m having a hard time writing this article. It’s not easy to admit that someone else is deserving of other people’s attention and efforts. But I guess that’s the maturity that comes with no longer being the most sought-after generation in terms of future purchasing power. And not just […]



Franchisees Going Rogue: Marketing Edition


Stop me if this sounds familiar. New franchisees come into your system and they can’t believe that everything is so great. They couldn’t be happier or more thankful for your knowledge and helpfulness in setting them up on the right path. But then something changes. They spend a few years benefitting from that system and […]



The Key Ingredients To Attain New Franchise Customers And New Locations


Major restaurant chains periodically adjust their branding in order to respond to changes in the marketplace. Whether driven by a loss of relevance, a shift in product mix or focus, increased competition or declining sales and traffic, the repositioning or refreshing of a restaurant brand comes in all shapes and sizes. One of the more […]