RIVER ISLANDS

Strategic Marketing

SITUATION

The Cambay Group, the developers of this large, mixed-use master-planned community, faced two challenges. First, signing up quality home builders willing to participate in a multi-decade project. Second, attracting qualified buyers to a community located far from the employment centers of the Bay Area.

SOLUTION

To speak to builders, we developed a comprehensive Marketing Program that gave each builder the benefit of being part of a collective, coordinated effort. To speak to buyers, we created a brand based on community, affordability, and overall quality of life.

SUCCESS

After just four years, River Islands has become one of the most successful master-planned communities in the region, attracting high-quality home builders and buyers eager to be a part of a lifestyle they can’t get anywhere else for the price.

All Projects