Subway Subway Subway JStokes Agency Portfolio: Subway

SUBWAY

Discipline
Direct Mail, Outdoor, Print, Signage, TV, Video
Story

World’s Largest Sandwich Chain Satisfies Local Appetites.

In 1986, a small group of Subway representatives came to JStokes in search of an advertising plan to grow their businesses in Northern California.

With a budget too small to generate even a minimum reach and frequency target, we advised the group to build their war chest until they could enter the media market with sufficient impact. The advertising plan grew slowly but surely — first with direct mail, then onto radio, and finally to a fully integrated media mix of television, online, out-of-home and sports marketing.

Today, JStokes represents more than 500 Subway restaurants in the Western United States, and is one of the leading regional Subway agencies, serving franchisees in California, Nevada and Hawaii. Our market KPIs regularly exceed the national average, returning valuable ROI to area developers and franchisees. JStokes has won numerous awards within the Subway system including: Agency of the Year, Breakthrough Media Award for Excellence, Best Practice Award for Local Market Planning, National Market of the Year, and more recently, Global Market of the Year.

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