Situation

For over four decades, Athens Administrators has been a recognized leader in third party claims administration services. However that leadership—fueled by the firm’s “people first” commitment—was not being expressed in their branding and communication materials.

Solution

We dug deep to discover the Athens difference. Through interviews with clients and staff, we learned the firm had created a culture where every individual is encouraged and empowered. And with that freedom, has the ability to provide solutions tailored to a client’s individual needs. It was from there that we developed a theme to express both sides of this core truth: People. Powered.™

Results

While maintaining the brand’s core identity, we created a contemporary, responsive website highlighting the firm’s capabilities, experience and expertise. The content was also humanized to avoid tired industry jargon and be authentic to Athens’ personalized approach. The site is a 2017 Webby Awards winner.