Creating An Ownable Advantage In A Commoditized Market
As a leading manufacturer of containers for the paint, coatings, food and chemical industries, Norton Packaging was facing increased competition and price compression. To meet this challenge, they expanded their operations. And, came to us to help them revitalize their overall communications and web presence.
We determined that Norton needed to showcase their strength, continued reinvestment and reputation for service excellence—an ownable advantage even in a highly-commoditized market. In creating the “Norton Promise.” we were able to capitalize on their highly customized approach and history of performance. A new brand identity, website, and sales and marketing materials were created to showcase the new positioning: Precision Performance in Packaging.™
Today, Norton successfully continues its expansion and growth in market share. The website is now in its second generation with a refreshed, responsive design.