Thinking Holistically To Drive Immediate Sales And Long-Term Awareness
East Garrison, a master-planned community by Century Communities with seven unique new home collections, needed a website to showcase each home collection and make it simple for visitors to find the exact information they needed. The website also needed to flow seamlessly with collateral materials and an integrated advertising campaign that were also being developed.
We designed and built a website with powerful, intuitive search functionality — bringing important information to the forefront for users to quickly navigate through assets that interest them most. We used white space and authentic imagery that allowed for a fully integrated look and feel across all marketing materials.
Innovative design and UX functionality has resulted in a site with excellent time on site (TOS) metrics. Pages-per-session and bounce rate also far surpass industry averages.