Identifying A Key Differentiator And Refreshing The Brand
Lilja, a 30-year old company and a pioneer in industrial and glass furnace construction and maintenance, was busy handling significant projects for industry leading clients. What wasn’t getting attention was its brand and corporate communications—both of which were long overdue for a refresh.
Through our strategic review we uncovered a key competitive differentiator. Namely, that Lilja has a history for 100% on-time project delivery. From there we developed a framework for creating and articulating the company’s new brand position: Strength That Never Stops.
Lilja now has a comprehensive toolset that effectively communicates their unique capabilities. Materials include an updated logo, a new website, and a full complement of targeted sales collateral.