Situation

We are responsible for driving local store traffic and franchise profitability during a time when all restaurant categories have seen a dramatic decline, QSR being one of the hardest hit. Industry forecasts don’t predict the situation to change any time soon and the resulting scramble to secure share of a shrinking customer base has become trench warfare.

Solution

Our strategy has been and continues to be simple – increase traffic without discounting by creating value for the customer. We do this by focusing our local efforts on high-margin products, leveraging new ingredients, building underserved dayparts, and driving store-level activation.

Success

Over the years, we have helped Subway franchise owners in California, Nevada and Hawaii exceed National in all key metrics including gross profit, along with winning numerous awards: Agency of the Year, Breakthrough Media, Best Practice and National and Global Market of the Year.