Maximizing Profit When Traffic Declines
We are responsible for driving local store traffic and franchise profitability during a time when all restaurant categories have seen a dramatic decline, QSR being one of the hardest hit. Industry forecasts don’t predict the situation to change any time soon and the resulting scramble to secure share of a shrinking customer base has become trench warfare.
Our strategy has been and continues to be simple – increase traffic without discounting by creating value for the customer. We do this by focusing our local efforts on high-margin products, leveraging new ingredients, building underserved dayparts, and driving store-level activation.
Over the years, we have helped Subway franchise owners in California, Nevada and Hawaii exceed National in all key metrics including gross profit, along with winning numerous awards: Agency of the Year, Breakthrough Media, Best Practice and National and Global Market of the Year.