Strategic Marketing, Integrated Advertising Campaign
In 1981, Bishop Ranch asked us to develop an approach that would encourage Fortune 500 and other leading companies to relocate back office and regional office operations to the 585–acre suburban business park. The challenge was in educating the real estate decision makers to the benefits of the East Bay’s high quality of business life and strong pool of qualified employees and breaking them away from their financial district comfort zone.
We leveraged Bishop Ranch’s early success in signing major tenants such as Chevron, Toyota and then, Pacific Telephone, to position the park as the “go–to–spot” for leading companies. A comprehensive brand-building ad campaign formed the basis of a client/agency partnership that has endured for 37 years.
Today, Bishop Ranch is one of the most respected business communities in the United States with an enviable tenant list comprised of the who’s who in American business, along with hundreds of growing enterprises. We continue to lead a comprehensive integrated marketing effort that includes both traditional and digital advertising strategies.